Reasons for Releasing Display ads in Bartaman Patrika

01/02/2019

Advertising is a promotional tool that fosters communication between goods/services and the company involved. It mainly strives to primarily inform audiences and advocate awareness of the brand message, further educating and influencing their patterns of buying. In terms of the general Bengali demography, Bartaman Patrika would be the best channel to showcase your display advertisements. Display Classified ads are by far the most vital of ads, and a Bartaman Patrika advertisement would benefit greatly in terms of target audience and viewership. In terms of advantages, if one wishes to advertise during Bengali-centric events, especially during the Puja's, Bartaman Patrika is the best choice to go with.

Which type of advertisement has the most impact?

Classified ads are seen as simple textual lines without graphics. Classified display ads have a visual surrounded by text inside a single column. These are priced a little costlier than regular classified ads. Display ads are considered to have the highest impact on the public. The benefits of display advertising lie in the fact that an advertisement can even occupy a full page on a newspaper along with text and color. However, they are the costliest forms of advertising via print media.

In this day and age, newspapers are still continued to be read by millions of people around the world. From wealthy to lower-income class families, newspapers cross all boundaries and barriers. It definitely goes without saying that newspapers strongly retain their wide reach of audience. Furthermore, display ads possess the most attention-grabbing power, and thus, have the ability to tap this audience.

A good newspaper is of pivotal importance because the ad in newspaper itself cannot create much impact. The channel also needs to be particularly efficient in order to generate mass awareness and visibility. Greater awareness will have an effect on daily buying habits - an effective yet gradual process. However, the problem that most of us seem to face - which newspaper to select in India?

Bartaman Patrika - What's the big deal about it?

Published from major cities of West Bengal like Kolkata, Siliguri, and Midnapore, Bartaman Patrika is the second-largest Bengali newspaper in India. Trailing behind Anandabazaar Patrika, it has a circulation of 6,69,758 copies daily.

Originating in the year 1984, Bartaman now has an online presence as well as other supplements such as Chatusparni and Rabibar. It has various sections dedicated to subjects such as fitness, entertainment, fashion, stock markets and even provides specific news from several regions across the country.

Here's something interesting to note - Bengali is the second-most spoken language in India. In West Bengal, there are roughly 7,86,98,852 Bengali-speaking people. This translates to about 86.22% of the population who speak and read in Bengali. The strong presence of a Bartaman Patrika advertisement will truly take advantage of this number.

Of course, there is another dilemma at hand.

Which ad agency to select for best productivity and results?

Selection of the wrong advertising agency is to waste your investment as well as your time. Advertising agencies exist in plenty, no doubt about that. But certain advertising agencies become distinguished because their clients have grown and prospered because of their media planning and buying expertise. They should help you realize your dream and strive for the same goals as you - brand visibility and success.

Bookadsnow has a history of success, backed with the INS accreditation. Adding to that, it also has strong ties to all media houses across the nation. There is an experienced in-house team that is always ready to guide clients through the ad booking and media planning process. And perhaps one of the most vital points - you can publish your ad at the most negotiable ad rates in the markets. Yes, ad rates are negotiable, unlike predefined card rates.

It is now not a headache to worry about which ad agency to select. Neither is it difficult to book yourBartaman Patrika advertisement via Bookadsnow.

  • Select Bartaman Patrika as your choice of publication
  • Fill in your ad details and contact details and submit your query
  • Our media expert will get in touch with you to bring you the best rates for your ad

For further details, send a mail at info@bookadsnow.com or call 9830400021 to book your newspaper advertisements. Don't hesitate to book newspaper ads online with Bookadsnow!

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